Impressions and clicks are easy to grow and easy to misread. These are the metrics that show whether advertising is making money, and how they connect.
Without conversion tracking you are guessing. Track every action that matters: form submissions, calls from ads and your website, WhatsApp clicks, purchases and bookings. Pass purchase values for e-commerce. Check regularly that tracking still works after website changes.
Each metric tells you about one step of the journey:
When results disappoint, find the weak link. Low CTR points to the ad or targeting. Low conversion rate points to the page or offer.
Work out how much a customer is worth to you: average order value, profit margin, and how often customers come back. This tells you the maximum you can afford to pay for a lead or a sale and still profit. A CPA that looks high may be excellent if customers buy repeatedly.
For lead generation, not every lead is equal. Track which campaigns produce leads that become customers. Feed this back into your ad decisions, and where platforms allow it, import offline conversions so they can optimise towards quality.
Our Paid Advertising packages report on these metrics. Data Insights & Analytics connects them to your sales data in one dashboard.
It varies widely by industry, offer, price and traffic source. Compare against your own past results and improve steadily, rather than chasing a generic benchmark.
Give it enough time and budget to collect a meaningful number of conversions, often a few weeks. Changing everything after a few days makes results hard to read.
Search ads catch people who are already looking. Social ads reach people who aren’t looking yet. Knowing the difference decides where your budget works hardest.
3 min read · Evergreen guide
Search engines crawl, index and rank. Understanding those three steps explains almost every SEO recommendation you will ever hear.
4 min read · Evergreen guide
“Near me” searches come from people ready to act. Here’s how to appear in map results and local listings, and turn those searches into calls and visits.
3 min read · Evergreen guideTalk to the Vintorex team about paid advertising (ppc). Free consultation, reply within 2 working hours.
